Category Archives: feminism

Fashionable Objectification? #NotBuyingIt!

A few nights ago I realized I was in desperate need of a pair of shorts to help me deal with the oncoming humidity of Northeastern summers. So, I rushed to my local H&M right before they closed. I had about ten minutes to search for cute shorts, find them in my size, and try them on before the store closed (which is quite a feat if you’re familiar with H&M’s mysterious sizing sorcery). Though I was literally running for the register while clutching my cute new floral patterned high-waisted shorts, I managed to snap these pictures of some ridiculous graphic tees I found in the “Men’s” section.

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There were more of these “graphic tees” featuring close-ups and odd angles that cut off women’s heads and focus solely on sexualized parts of their bodies. As I expected, a quick look around confirmed that there were no analogous women’s (or men’s) tees featuring men in spandex or close-ups of their sinewy muscles. Driving home, these shirts occupied my thoughts. I was trying to figure out what bothered me about them. There was the obvious implicit male gaze of the photographs, the objectification of a woman’s body, and the slicing up of that body into only its desirable parts. But there was something else that was bugging me about the photographs. It was their voyeuristic quality–the idea that they were literally taken without the knowledge of their subject from a vantage point of behind or below her. It reminded me of the “Creepshot” community on the popular website, Reddit, which featured “upskirt” photos and pictures of women taken without their consent. I wondered whether the model whose body was on display knew she would be reduced to her butt covered in a patriotic bikini on a tee-shirt for men? With the retail clothing industry’s history of stealing images without the knowledge of their rightful owner, this didn’t seem like a far reach. I also wondered who this tee-shirt was being marketed to–who was the man that would see this disembodied female body on a tee-shirt and think it would look really cool in their summer wardrobe?

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H&M was recently celebrated in some zones of feminist media for their advertisement for “normal” clothing featuring a “plus-size” model. Though I was far from cheering at that excuse for progress, it reinforced for me the vigilance we must have as feminist consumers. Companies are not in the business of making a feminist revolution (obviously,) they are in the business of making profits (capitalism, people).  So, get on Twitter and tell H&M you are #NotBuyingIt!

About these ads

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Filed under advertising, body image, feminism, human rights, identity, politics, privilege, rape culture, sexism

The Only Thing You Need To Know About Dove’s “Real Beauty” Campaign

I have tackled Dove’s “Real Beauty” Campaigns before, challenging their appropriation of body positivity and the assumption that their brand is somehow better at tackling body image issues than other brands, like Victoria’s Secret. This week, Dove came out with a new video as a part of their “Real Beauty” Campaign. It shows an FBI sketch artist drawing women as they describe themselves and then again as a “new friend” describes them. The video’s purpose is to demonstrate what most people already know: women have low self-esteem and think they are uglier than they actually are.  Alexandra Brodsky over at Feministing has covered some really important points about Dove’s new marketing campaign–mainly the fact that it reinforces standard Western beauty standards and prescribes to the “One Direction” formula for beauty: “You don’t know you’re beautiful…that’s what makes you beautiful.”

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Dove is one brand that is owned by the massive multinational corporation, Unilever, whose dozens of brands make everything from soap to ice-cream to cleaning products to teabags. Unilever owns brands like TRESemme, Vaseline, Suave, Noxzema and most noxiously, Axe. Each brand owned by Unilever markets itself individually– of course, this is why we see such faux body-positivity when Dove is advertising soap and such blatant teenage-boy level sexism when Axe is marketing its shower gel.

Dove launched their “Real Beauty” Campaign in 2004 and consumers are still buying it, despite numerous criticisms of the brand’s methods and messages. They are buying it because it is good marketing. It is targeting the people it aims to target–everyday, “average,” (mostly white) women who feel like they do not live up to society’s beauty standards. While we’re on the subject, let’s return back to Alexandra Brodsky’s point that Dove’s “Real Beauty” campaign reinforces Western beauty ideals like thinness, whiteness, and small features (to name a few). Dove’s campaign also targets mostly white, middle-class women. “Real beauty” only applies to a specific kind of beauty–and we can bolster that argument with the fact that Unilever also owns the brand Fair and Lovely, which makes skin-lightening creams that are popular in India because of the globalization of Western beauty ideals.

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The solution to the problems and contradictions of Dove’s ad campaign is not to stop buying soap, to protest all Unilever products, or even to reform marketing, as I’ve previously suggested. I’m pretty sure I am drinking tea made by Unilever as I write this. The problems with Dove’s “Real Beauty” campaign are created by monolithic issues like capitalist ideologies, market monopolies, racism, sexism, and the like. But as consumers, we must challenge Dove’s “Real Beauty” campaign by pointing out the contradictions in Unilever’s marketing strategies and telling them that we are #NotBuyingIt!

 

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Reproductive Justice on TV: Call The Midwife

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There is a special place in my heart reserved for British television and period costume dramas–anything from Pride and Prejudice to Bleak House to Downton Abbey.  So, when I heard that BBC’s newest period drama combined fierce independent career women with 1950s hoop skirts, I knew I had to check it out.

Call the Midwife is a television dramatization of the memoirs of Jennifer (Lee) Worth¹, a young nurse and newly qualified midwife who takes a job in the impoverished East End of London in the 1950s. In the show, nurse Jenny Lee is shocked when she finds out her new job is not at a small hospital, but at Nonnatus House, a nursing convent that houses nuns (who are also nurse midwives) along with young secular nurses. The show is realistic and gritty, detailing poverty in its worst forms–pregnant women infected with syphilis, patients traumatized by workhouses,  and bugs crawling over tea-plates. Alongside their grittiness, Call the Midwife episodes all end with a silver-lining: some sort of lesson that is learned and narrated over each episode’s closing by an older, wiser, Jenny.

Bitch Magazine has already tackled some of the important connections between Call The Midwife and reproductive justice².  Although in the 1950s birth control had been developed and used by wealthier married women in the United States, most forms of birth control were non-existent for the women in Call the Midwife. Married women gave birth to baby after baby whether they wanted to or not, and women who had sex outside of marriage took the enormous risk of pregnancy “out-of-wedlock”.  Though the nuns and nurses of Nonnatus House are all midwives, their reproductive health practice goes beyond simply attending births. The show addresses STDs, incest, miscarriage, and infectious disease prevention. We see the nuns and nurses care for premature infants, veterans, mother’s who’ve lost babies, and people at the end of their lives. Perhaps most importantly, and most interestingly to me, Jenny Lee and company provide emotional as well as medical care to their patients.

In the second episode of series one, a young Irish girl stops nurse Jenny Lee on the street and begs her to change a bank note for her, revealing that she hasn’t eaten in two days, but is afraid someone will think she stole the money if she uses it to purchase a meal. Jenny immediately notices that the girl looks pregnant, and takes her into the restaurant for some food. The girl, Mary, reveals that she ran away from a rough family situation in Ireland and was taken in by a man named Zakir and forced to work as a prostitute. After they share a meal, Mary, who is only fifteen years old, tells Jenny that she can’t go back to the brothel because she is afraid that they will hurt her and force her to have an illegal abortion. Mary tells Jenny that she sometimes slept with three or four men in a night and tells a shocked Jenny: “God love your innocence, Nurse Jenny Lee. Which of us is the oldest now?”

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Sister Julienne, the nun in charge of Nonnatus House, finds Mary a place to stay at Father Joe’s home for unwed mothers. After discovering that Zakir has been following and watching Mary, Jenny and Father Joe quickly transfer her to another home far outside of the city, where she gives birth to a baby girl called Kathleen. Jenny visits Mary, who tells Jenny about her experience giving birth.  ”The midwife had a mustache… I yelled a little bit. She kept on saying ‘Nearly over’… All I kept thinking was, it’s nearly starting. I’m nearly a mam.” Jenny returns to Nonnatus House, pleased that she was able to help Mary and her child.

A short time later, Jenny receives a letter in the mail, with a messily written note stating, “baby gone please come”. Jenny immediately knows it is from Mary and rushes to the home to check on her. Jenny finds Mary sobbing and screaming for her baby, who has been placed for adoption by Father Joe. Jenny is furious as Father Joe tells her “Babies are always placed for adoption in these cases. It’s thought to be in the child’s best interest.” Jenny asks, “What about Mary’s best interest? She is that child’s mother and she did not consent!” Father Joe responds: “She can’t consent. She’s only fifteen. She’s legally a child herself… it was a case of which child should we choose.”

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This exchange between Father Joe and Nurse Jenny Lee is fascinating. While Father Joe displays a paternalistic concern for what he thinks is right for Mary, his concerns should not be written off. He later brings up issues of economic justice, mentioning that Mary has no home, no education, or skills other than prostitution. He stresses that without a baby, Mary will be employable. He says: “She could find love. She could have another child.” Jenny asks “Do you think that will console her?” and Father Joe replies, “It consoles me.” Jenny then cares for Mary, physically and emotionally, though there is nothing she can do to reconnect Mary with her wanted child.

In many ways, these strict traditions about unwed mothers and babies born out of marriage are a thing of the past. But shaming teen mothers who choose to parent is not a relic of the 1950s. New York City’s recent ad campaign³ against teen pregnancy has been heavily criticized by feminists for shaming teens who choose to parent, whether their pregnancy was planned or not. NYC’s campaign echoes Father Joe’s concerns that a teen parent will not have the economic ability to care for a child and therefore should not be given a chance to parent.

This episode of Call The Midwife does not leave viewers feeling like either Father Joe or Nurse Jenny were correct. As the episode closes we see Mary leaving the home without her child and into an uncertain future as adult Jenny tells us: “Mary was never reunited with her child. She might look for her, but her name would not be Kathleen anymore.” Mary’s blank face in this final scene reminds us that Mary was not allowed to control her reproductive future. While the nuns at Nonnatus House were able to save Mary from a forced abortion, they were not able to assist her in keeping and parenting the child that she very much wanted. In the reproductive justice movement, there is often a focus on making sure all people can access safe and legal abortion, but Call the Midwife is an important representation of the range of issues that reproductive justice must address in order to truly allow every person to determine their own lives.

 

¹ Call the Midwife by Jennifer Worth (please buy from local/independent bookstores when you can!)

² Call the Midwife: What Nuns Know about Reproductive Justice by Jill Moffett. Bitch Magazine (29 Oct, 2012)

³ New York City’s teen pregnancy campaign 

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Filed under children, feminism, gender, medical anthropology, pop culture, reproductive justice, reproductive rights, sexuality, social justice

What Google Thinks About Feminisms

Disclaimer: The title of this post is NOT meant to indicate that Google as a company OR as a collection of employees thinks these things. By “Google” I mean to indicate collective internet consciousness, as these autofills reflect common searches done by people who use Google’s services.

This post was inspired by Steph Herold, who recently tweeted this picture:

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Honestly, it was no surprise to see that public perceptions of feminist movements are often way off the mark. But when I started doing some Google research of my own, I found some more harmful ideas emerge. (Trigger warning: transphobia):

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Planned Parenthood to Move Away from “Choice”

prochoiceRealizing that I identified with the “pro-choice” label was one of my very first “click” moments as a young feminist. From the Second Wave’s fight for legal abortion to our current struggle in the conservative war against reproductive healthcare, “pro-choice” has been one of feminism’s uniting slogans, one that we declare on bumper stickers, buttons, and protest signs. Just in time for next week’s fortieth anniversary of the Roe v. Wade decision, Planned Parenthood announced its plans to abandon the pro-choice label to make room for language that is more inclusive of the complexities of abortion. Below is a video from Planned Parenthood called “Not In Her Shoes” which details some of the reasoning behind the organization’s shift in language.

This move by Planned Parenthood is concerning in more than a few ways.

To begin, it is disappointing that Planned Parenthood used such cissexist language in this latest video. It is not hard to say that “people need abortions” rather than “women need abortions”. The video not only relies on female pronouns and identities for its cartoon patient–it also genders the politicians, congressmen, and presidents male. This blatantly erases that fact that there are women in positions of political power at all. And it ignores the fact that quite a few of the congressional representatives who continue to vote to limit access to abortion services are women. The fight for abortion access is not men against women, so why is Planned Parenthood representing it that way?

Okay, so you might say I am nitpicking. Let’s return to the larger issues represented by the “Not In Her Shoes” video. For many people seeking abortion in the US, “choice” is not really an option that can be exercised at will. Bills that limit state funding for abortion services for poor people, laws that keep underage teens from getting abortion without parental consent, and the mere fact that there is only one abortion clinic in the entire state of Mississippi is a very good reason to abandon the “pro-choice” label. Abortion access is not merely about having a legal choice anymore. To encompass this range of issues regarding access, affordability, and stigma, young feminists have been using the label “reproductive justice”.

It is understandable that Planned Parenthood, which continuously fights for its federal funding and its right to keep clinics running, is maybe a few steps behind the modern feminist movement. They are right to emphasize that “pro-choice” and “pro-life” labels seem to ignore certain complexities in the issue, and perhaps most importantly, they create a hostile environment between the two sides with no room for dialogue about the real issues that people face. But the announcement to abandon the “pro-choice” label still makes me wary, and here’s why:

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“It depends on the situation,” reported the majority of voters when asked their personal view on abortion. Planned Parenthood wants to interpret that as “abortion is complicated and should be left a private decision”. I interpret that as “sure abortion is sometimes necessary for rape or incest but some sluts use it as birth control and that is just wrong and we should stop them no abortion on demand!”. Let me emphasize that this survey asked for personal views on abortion. The people who said “it depends on the situation” were really saying: “to me, some people’s choice to have an abortion is morally acceptable and some people’s choice is morally unacceptable.”

The pro-choice label emphasizes the fact that having or not having an abortion is a personal choice. I fear that by abandoning that strong label, Planned Parenthood is allowing people to continue to believe it is up to them to decide when abortion should be “allowed”.

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I Am Pro-Abortion

“Nobody is pro-abortion,” says a pro-choice activist trying to find common ground between herself and a pro-lifer who just called her a “pro-abortion, pro-death, baby killer”. From the old “safe, legal, and rare” mantra to the “nobody is pro-abortion” line, activists on both sides of the abortion debates have subtly and not so subtly expressed their discomfort about the medical procedure of abortion.

In this political battlefield over abortion, there has been much discussion recently regarding the nomenclature used for the opposing positions in the abortion debates. The tradition framework is this: pro-life vs. pro-choice. Pro-choice people traditionally believe that when faced with a pregnancy, a woman should be able to choose for herself based on her personal situation whether she wants to continue the pregnancy, give birth, and parent; continue the pregnancy, give birth, and place the baby for adoption; or terminate the pregnancy through abortion. Pro-life people believe that abortion  should never be an option for women making decisions about a pregnancy; the choices become limited to parenting or adoption.

We see a pattern here: both groups technically advocate making a choice. Pro-lifers simply remove one of those choices based on their beliefs about personhood and when life begins. They also believe that when you become pregnant, you better stay pregnant. There is no weaseling your way out of that.

If both groups are technically pro-choices, the terms that we have been using to describe positions on the abortion debate are fundamentally inaccurate. The point of contention here is abortion. Groups should define their position with terminology that accurately represents what they actually mean.

Pro-life people are not pro-life. We see this in their inability to grasp the facts about women who die from unsafe and illegal abortion, their frequent support of the death penalty, and their lack of interest in supporting born persons through social welfare programs and universal healthcare. Pro-life is not a universal philosophy or ideology about human life; it is an upbeat and positive name for the movement against abortion. So, let’s call them what they are: anti-abortion. 

If pro-lifers are anti-abortion, not anti-choice, then their opponents should be pro-abortion, not pro-choice! It is not choice we are fighting about. It is abortion. I argue that the pro-choice movement needs to embrace the pro-abortion label in order to resist the mounting political attacks against abortion access and Roe vs. Wade. Firmly standing in the pro-abortion camp is the only way to hold our ground and move forward as a society with reproductive justice. We cannot play nice anymore. We cannot try to reason with people whose only mission is to get rid of safe and legal abortion completely.

Claiming the pro-abortion label does not mean that we believe that abortion is always good, positive, or necessary. It does mean, however, that it can be. That abortion is an option for someone facing a pregnancy, and that it is an option that is just as valid as the choice to parent or pursue adoption.  Abortion can be an empowering experience. When you are pregnant and you don’t want to be, the ability to take control over your life, your future, and your body can be positive. Claiming the pro-abortion label reflects these diversities of women’s lived experiences and accurately reflects what we are fighting for.

I’d love to hear opinions on this in the comments. Do you think that pro-abortion is a term that can be used in politics? Where do you fall in the abortion debate and what term would you use to describe your position? 

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Can we please stop “What about rape and incest” -ing?

This election season, the issue of abortion in the case of rape seems to be the only thing that both parties might be able to agree on. I say might because, of course, there are plenty of Republican politicians who believe that women who become pregnant from rape should be forced to carry that pregnancy to term. But from my own involvement in the abortion and contraception debates on the internet and in the real world, the majority of folks are able to admit that even if the idea of abortion makes them uncomfortable, there should be certain allowances for abortion in cases of rape.

This tiny sliver of common ground feels like progress to some– but to me, the “there should be exceptions for rape and incest” rhetoric is very destructive to the future of the abortion debates and to my position as an activist. This position suggests that legally and morally, only certain people are “allowed” to have abortions. It divides women with unintended pregnancies into categories of moral “good” and “bad”. Not to mention (and pay attention, MRAs) that if being raped is the only way that a woman would have access to safe and legal abortion, false rape accusations would skyrocket. 

Especially within the pro-choice movement, using “What about a woman who has been raped?” as your primary argument for abortion access is ineffective at best, because it does not get to the heart of the issue. We cannot decide who is more deserving of an abortion. We cannot judge whether a woman’s reason for having an abortion is legitimate or not. We need to trust women.

I am fiercely pro-choice and do not mind calling myself pro-abortion either (a post on that for another day) but even I would like to see later-term abortions (when a fetus is closer to medical viability) be as rare as possible. This does not mean we should make them illegal, or only accesible to women who fit certain frameworks set by the government. This means we should encourage comprehensive sex education, safe sex and contraceptive use; make all forms of contraception accesible and free; and make abortion within the 1st trimester easily accesible and free. That will reduce late-term abortions. Making exceptions only for rape will not.

I’ve heard a lot of folks say they are pro-choice, spit out a “what about rape and incest” to make their point, and then degrade women who have abortions for “convenience.” This line of thinking is so destructive. What is your definition of convenience? Is it convenience if you don’t want to be a parent, took every precaution not to become one, but became part of that 0.1% of people whose birth control fails? Is it convenience if you are a single mother of an infant who knows she won’t be able to afford food and childcare for two children under three? Is it convenience for a fifteen year old who has only known abstinence-only sex education and was told by her boyfriend that she couldn’t get pregnant the first time?

These weak arguments against abortion only show that the anti-abortion movement is more interested in controlling people’s bodies and sexuality than they are in ending abortion.

 

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Why We Need Sex Ed Now

A really interesting infographic compiling statistics and information about sex education, courtesy of Complaince and Safety.

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Advertising and Marketing: Sexism Doesn’t Always Sell

As a feminist and social critic, I often point out how the advertising and marketing spheres are a major source of sexism and misogyny. From sexualization to objectification, advertisers know that sex (and poking at people’s insecurities) sells. Unfortunately, a common reaction to my blogs which point out the sexism and sheer ridiculousness of advertising and marketing is to claim that “It’s their job to sell you stuff!” I want to clear up why I believe that companies should be held responsible for how they market their products and why we as consumers should not accept sexism, sex and body-negativity, or misogyny as the status quo.

Popular consumerism feeds off of the sexism that already exists in society. This is how companies can get away with blatant sexism; unfortunately, many people just don’t notice sexist products or ads because they believe that it is “just the way things are.” JC Penney’s famously kicked up some anger with their t-shirt for young girls that read: “I’m too pretty to do homework so my brother has to do it for me.” More recently, Land’s End committed a major sexist advertising snafu by not only gendering the backpacks in their back-to-school issue, but by imbedding sexist messages in the ad copy itself. While the backpacks geared towards boys were “superhero tough,” the backpack marketed to girls were “tough as long division!”

Sexist ads exist because we live in a sexist society. By feeding off ideologies that already surround us, sexist media also perpetuates sexism and misogyny. Understanding the cyclical nature of harmful advertising is the first step to changing it.

From a feminist perspective this all seems very simple. It is easy to forget that some people make a living writing successful ad campaigns, or that others may accept that sexism sold to them because they don’t know there is another way. Organizations like the Better Business Bureau fight against false advertising for diet and medical products, but have yet to become very active in fighting against the more social harms of sexist business and advertising. I believe that while big change must come from consumers themselves, an awareness of social issues should be mandatory for those in the advertising and marketing fields. Advertising and marketing as a profession must be more self-reflective. It must reconcile a way to market effectively without perpetuating sexism, racism, ableism, heterosexism, sex-negativity, body-negativity, etc. Some say this cannot be done, but there are many successful ads that fight against the status quo and have won companies plenty of positive media coverage. For example, a recent Ray Bans ad featured a gay couple holding hands. JC Penney was targeted by the conservative group One Million Moms for featured gay parents in their advertisements. Rather than give in to OMM’s protest, JC Penney affirmed its commitment to representing diverse families. This is one example of a company doing what they believe to be right, not necessarily what will sell more.

Calling attention to the way that sexism is perpetuated through seemingly harmless television shows, advertisements, magazine spreads, and marketing schemes is a way to disrupt the acceptance of sexism. Organizations like Miss Representation and Spark Summit do a wonderful job at calling companies out on a grander scale. Boycotting a product or writing a letter to the company explaining your disgust is always a good idea. Giving companies who use sexism to sell products lots of negative press is another step you can take. On a very micro-level, I have found that simply pointing something out to those who are around me while watching TV, riding the subway, or listening to the radio is more productive than you might think. Nothing makes me prouder than hearing my younger siblings declare, “That’s so sexist,” while watching television.

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Medicalizing Morality: Virginity Testing in KwaZulu-Natal

           Among the Zulu-speaking people who live outside the city of Durban in South Africa, girls as young as six line up on straw mats to have their sexual purity certified with a grade of ‘A,’ ‘B,’ or ‘C’. A grade of ‘A’ means she is a virgin. A grade of ‘C’ means she is not a virgin. A grade of ‘B’ places her somewhere in-between. This grading occurs systematically at virginity testing events in many Zulu-speaking communities, where the tradition of virginity testing has resurfaced as a localized response to the region’s growing HIV/AIDS epidemic.

            In The History of Sexuality, Michel Foucault argues that sexuality became an increasingly important part of individual identity in Western society, despite the repressive discourse that suggests otherwise. Foucault explored the religious, medical, and psychological institutions in which societies theoretically repressed sexuality while actually bringing these issues into the forefront of Western culture. Foucault’s theoretical framework dealt exclusively with the West, but in the context of an increasingly globalized regime of health, I will use this paper to explore his ideas as applied to the phenomenon of virginity testing in the KwaZulu-Natal province of South Africa.

            KwaZulu-Natal has a thirty-nine percent prevalence of HIV infection, the highest among all the South African provinces. In response to this quickly growing threat to public health, many communities in KwaZulu-Natal have seen a resurgence of traditional virginity testing of young girls. Though this return to tradition began in a grass root, bottom-up fashion, it has garnered the support of government officials and many NGOs concerned with the region’s growing HIV/AIDS epidemic. The practice of virginity testing enforces sexual purity by searching for the physical evidence of the nontangible idea of virginity.  This custom is legitimized within the community and in more expansive institutions through a lens of public health.

            Virginity testing also highlights related fears about the perversion of traditional gender roles. As I will explore in further detail later on, framing the HIV/AIDS epidemic in the context of changing gender roles of youth cultures permits communities to moralize a medical crisis. This allows communities to deal with suffering actively and from within the community, in a context where medical solutions may be either unavailable or ineffective. Within a patriarchal culture, virginity testing simultaneous reinforces and is reinforced by cultural notions of certain bodies as polluters and others as vulnerable to pollution.

Advocates and Opponents of Virginity Testing

            In the KwaZulu-Natal province of South Africa, virginity testing, or ukuhlolwa kwezintombe, is a public event. The virginity of the girls in each community thereby reflects the purity, and health, of the community as a whole. The girls are systematically examined in large numbers without much privacy, reinforcing the idea that women’s sexuality is of public concern. The way in which virginity testing is conducted also enforces the idea of a collective sexuality, whereby the “health” of the community is located in the sexuality of a group of certain kinds of bodies.

            Virginity testing advocates are found among the well-educated government and NGO officials who are dedicated to the idea of an “African Renaissance”.  This idea of cultural revival supports the rediscovery and application of indigenous African systems of knowledge to the problems facing Africa today, most notably, the HIV/AIDS epidemic. (LeClerc-Madlala, 536). Seeing that foreign intervention often does more harm than good, advocates for an African Renaissance encourage localized, community solutions to issues of poverty, disease and education. While the attempt at cultural revival is well founded, it also raises many questions. Specifically, it brings up the conflict between tradition and modernity—a conflict that is pervasive in the discussion on modern virginity testing in KwaZulu-Natal.

            The biggest opponents to virginity testing have been a largely female group of officials from South Africa’s Human Rights and Gender Commissions, who argue that virginity testing constitutes “a new form of violation of and violence against women” (LeClerc-Madlala, 536). Challengers of this tradition argue that familial and community coercion plays a role in the virginity testing events, especially for the youngest girls who may not even realize why their genitals are being examined. Furthermore, opponents argue that virginity testing events go against South African constitutional rights to privacy and bodily integrity. These concerns about social oppression are largely framed by the debates over tradition versus modernity, “whereby culture is equated with tradition and the democratic constitution is equated with Western-style modernity that… espouses foreign ideas” (LeClerc-Madlala, 536).

             The most outspoken supporters of virginity testing are older South African women who are often heads of their household, supporting children or young relatives orphaned by HIV/AIDS. These rural women often “see virginity testing as the only way to reinstill what they view as the lost cultural values of chastity before marriage, modesty, self-respect, and pride” (LeClerc-Madlala, 535). The role of these women in virginity testing is contradictory and intriguing. While their involvement in advocating for and organizing virginity testing events empowers an age-set whose voices are often overlooked in larger society, these women simultaneously enforce a social oppression of the next generation of women. By bringing back the idea of virginity testing, they are allowing a cycle of oppression to continue.

            It may also be noted that these older women have economic reasons to support virginity testing. As previously stated, the most outspoken supporters of virginity testing are women who are in charge of an extended kinship unit due to HIV/AIDS deaths. Their desire to prevent the disease within their own families may be closely tied to the economic hardships they already face. Simultaneously, many of the older women who organize virginity testing events become “experts” in testing and earn a living by teaching women in other communities their profession. Their advocacy of the procedure then reaches beyond morality and tradition and opens up an economic sphere of “medical professional” that is very often closed to rural women. Their involvement has become a way to “empower older women in a society where women’s voices have been historically muted but where women… have always held power and authority over younger women” (LeClerc-Madlala, 547).

            The arguments for and against virginity testing are compelling on both sides. In The History of Sexuality, Foucault writes that “the sex of children and adolescents has become… an important area of contention around which innumerable institutional devices and discursive strategies have been deployed” (Foucault, 30). The choice in KwaZulu-Natal to focus on the sexuality of the community’s youngest women in order to combat a disease that does not discriminate by age or gender reveals specific conceptions about vulnerable bodies within those communities. Virginity testing moves society away from locating identity within individual sexuality and instead establishes a collective compulsory moral and physical purity for specific bodies. This collective purity theoretically ensures the health of the community as a whole, enforcing virginity testing as a localized, gendered response to the enormity of the HIV/AIDS epidemic.

 

Locating Purity in the Body

            The results of the public virginity tests are shared with all who attend the event on an alphabetical grading system. The three tiers of virginity are labeled ‘A,’ ‘B,’ and ‘C’. While a C-grade certifies a failure of the test and an A-grade guarantees a girl’s purity, it is the bridging B-grade that tells us the most about the values that such a system is enforcing. A grade of ‘B’ is given if the testers determine that the girl “may have had intercourse once or twice” or “may have been abused”. Consequently, “active complicity in the sex act” bears weight on whether a ‘B’ or a ‘C’ grade is given. Though the physical requirements for being given a B-grade all imply that vaginal penetration has occurred, the real bearing of virginity seems to be a purity of mentality, ensuring that even if a girl has had sex or been touched inappropriately, it happened in the context of the girl’s own passivity (LeClerc-Madlala, 540).

            Within biomedical frameworks, there is no institutionally agreed upon medical definition for virginity. Therefore, the criterion that certifies “purity” in virginity testing in KwaZulu-Natal reflects the “folk constructs of the body and ethnomedical beliefs of health and illness” of that culture (LeClerc-Madlala, 539). While virginity is often considered a medical and physical state of the body, there are non-biological aspects that are considered in virginity. For example, an important factor in virginity testing in KwaZulu-Natal is that “a girl’s eyes… reflect virginity in that they ‘look innocent’” (LeClerc-Madlala, 540).

            The virginity testing phenomenon in KwaZulu-Natal reflects a collective awareness of the roles of certain kinds of bodies in the HIV/AIDS epidemic. In many areas of South Africa, traditional “notions of pollution are associated with sexually active women and their bodies” (LeClerc, Madlala, 541). This reference of sexual pollution within the body lends itself to an understanding of the HIV/AIDS epidemic as not only inherently sexualized, but also inherently gendered. To inform her own fieldwork, LeClerc-Madlala refers to the research of Ingstad (1990). Ingstad, conducting research on HIV/AIDS in Botswana, found that “informants often used female sexual anatomy as a point of reference when describing women as unclean and as potentially carrying more disease than men” (LeClerc-Madlala, 545).

            Moral conceptions about female sexuality are reflected in how female biology is symbolically conceptualized in certain communities. In Zulu-speaking areas of KwaZulu-Natal, the vagina is seen as a site of potential disease associated with its “’nesting’ qualities: not only do babies grow there, but potentially deadly ‘germs,’ including HIV, may also ‘grow’ and ‘hide’ within them” (LeClerc-Madlala, 542).  Consequently, “dry vaginas are conceptualized as ‘clean’ and disease-free, the imagery reflecting the moral character of its owner” (LeClerc-Madlala, 542). The standards of purity in the virginity testing event reflects these ideas about bodies and pollution.

            The control of female sexuality is also framed by traditional Zulu expectations of femininity. The ideal Zulu woman is “demure, soft-spoken… serves her husband, her children, and her in-laws” (LeClerc-Madlala, 543). Many of the older women in these communities are fighting against the “popular perception of the modern young woman as…assertive and active in pursuing her sexual interests” (LeClerc-Madlala, 543). This behavior is often seen as women attempting to act like men, a set of behaviors that fall outside the boundaries of accepted gender morality. While virginity testing explicitly controls bodies, it simultaneously controls systems of values.

Conclusion

            In South Africa, there is a “pervasive ‘national denial’ of the enormity of the AIDS problem during an era that most people expected to reflect post apartheid promises of ‘the good life’” (LeClerc-Madlala, 534). With this constant threat to the health of its citizens, the communities in KwaZulu-Natal have allowed traditional rituals such as virginity testing to resurface as a way of preventing another generation of ill bodies. However, opponents to the virginity testing events argue that while the tradition claims to be an attempt to fight HIV/AIDS, it is a rather ineffectual way of doing so. If the resurgence of virginity testing truly is a sexualized response to the threat of HIV/AIDS in South Africa, why are boys and men not included in the tradition?

            Virginity testing in Zulu-speaking communities of KwaZulu-Natal represents a medicalization of sexual control and traditional gender roles. Its resurgence, while claiming to be in response to a growing HIV/AIDS epidemic, also coincides with an era in which young women have been liberated on a global scale in terms of their own bodies and sexuality. In response to rapidly changing gender roles, communities have drawn lines of causality between the liberation of female sexuality and the increasing prevalence of HIV/AIDS. Virginity testing reemerged as a way to bridge these simultaneously threatening forces, one that is located in a cultural consciousness, the other located in a world of illness and biology. Virginity testing shapes the meaning of “health” for specific bodies in these communities by labeling sexual purity as healthy and sexual activeness as unhealthy.

            Virginity testing is supported as a way to suppress childhood and adolescent female sexuality. However, as Foucault hypothesized, it actually reveals how important sexuality is to the identity of Zulu-speaking communities in South Africa. Rather than being confined to a private sphere of the home and marriage, female sexuality is, quite literally, laid out and examined in public in order to guarantee the purity and “health” of a community. While post apartheid South Africa is often influenced by Western modernity, the trend of virginity testing reveals that anxieties about female bodies and sexuality continue to influence many community’s responses to modern epidemics such as HIV/AIDS. The contributions of tribal traditions, state modernity, and biomedicine are all revealed in the medicalized morality enforced by virginity testing.

                                                                                           Works Cited

Foucault, Michel. The History of Sexuality. New York: Vintage, 1988. Print.

LeClerc-Madlala, Suzanne. Virginity Testing: Managing Sexuality in a Maturing HIV/AIDS Epidemic. Medical Anthropology Quarterly. 15 (4): 533-552

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